This document aims to provide guidance to those seeking to encourage transport cycling across all levels of government as well as in the private sector. The guidance is also relevant to those who are not primarily tasked with promoting cycling, but whose actions may have an effect on cycling participation.
While the information in this document will assist in the preparation of communications campaigns involving cycling, the final approach may need to vary across different markets and circumstances. Any campaign that is developed using material from this document should be thoroughly market tested to ensure that it is fit for purpose.
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