Encouragement Research & Results



126 documents found

Effectiveness and equity impacts of town-wide cycling initiatives

The study examined impacts of town-level cycling initiatives in 18 English towns.  Overall, cycling to work increased in both absolute and relative terms.  Walking to work also increased, and driving to work decreased.

Mon 11th Nov 2013

Evaluating safe routes to school events that designate days for walking and bicycling

This study evaluated both quantitative and qualitative aspects of a "Safe Routes to School" event.  Increased active travel was observed the day of the event and two weeks later. Walking partner group size and parent escort numbers significantly increased. Parent surveys revealed changes in motivation and perception for active travel. Interviews with community leaders exposed unexpected benefits from the events.

Mon 11th Nov 2013

Effective Bicycle Promotion - The effect on messages regarding marketing of bicycle traffic.

The report, collated by Sidsel Birk Hjuler and Thomas Krag, reveals important ingredients for the creation of successful cycling marketing campaigns. Whilst the choice to ride a bicycle is primarily influenced by our knowledge of the physical space around us (distance, infrastructure, weather), we are heavily influenced by our emotional responses to media and marketing.  This report unpacks some of the ways in which consumers responded to cycle-focused marketing.

Wed 16th Oct 2013

Getting Australia moving : establishing a physically literate and active nation

This report builds the scientific case for promoting physical literacy in Australian children and reviews successful models from other countries with a view to constructing a curriculum that both builds upon these existing programmes as well as being specific to the unique environment and culture of Australia. On the basis of this review, ten recommendations are made for any future Australian programme for promoting physical literacy.

Mon 30th Sep 2013

Promoting walking and cycling: New perspectives on sustainable travel

This research highlights a range of issues including safety, time constraints, urban structure and perceptions of normality, and offers evidence-based policy solutions that could have a significant impact on levels of walking and cycling in the UK.

Sun 29th Sep 2013

Women on a Roll

This report highlights the disparity between women’s ownership of bicycles (they make up 60% of bicycle owners) and their actual ridership (women accounted for only 24% of all U.S. bike trips between the ages of 17-28).  The good news is that positive trends are appearing.  The number of woman and girls who ride a bicycle rose between 2003 and 2012 by 20% while there was actually a 0.5% decline in the number of men riding.  

Wed 25th Sep 2013

Design Person for Bicycle Facilities

This paper outlines how the City of Edmonton has started the implementation of the Bicycle Transportation Plan, who the system is being designed for, and why the city has chosen to design the bicycle system for families.  The paper outlines the strategies being taken to design infrastructure, target marketing, and provide education towards getting more families cycling and cycling more often by focusing on the characteristics of families as they relate to demographics and their comfort and interest in cycling.

Tue 24th Sep 2013

Contextualise! personalise! persuade!: a framework for behaviour change support systems

This paper looks at behaviour change support systems that can encourage people to use sustainable transport.  This paper presents a context-aware, personalised, persuasive (CPP) system design framework applicable to the sustainable transport field and other behaviour change support system domains. It operates on a situational, a user, and a target behaviour layer. Emphasis is placed on interlinking each layer's behaviour change factors for greater effectiveness. A prototype CPP system for more sustainable travel behaviour is introduced to demonstrate how the framework can be applied in practice.

Mon 2nd Sep 2013

Evaluating Active Transport Benefits and Costs

This report describes methods for evaluating the benefits and costs of active transport. It describes various types of benefits and costs and methods for measuring them. These include direct benefits to users from improved active transport conditions, and various benefits to society from increased walking and cycling activity, reduced motor vehicle travel, and more compact and multi-modal community development. It discusses active transport demands and ways to increase walking and cycling activity. This analysis indicates that many active transport benefits tend to be overlooked or undervalued in conventional transport economic evaluation.

Wed 28th Aug 2013

How to Increase Bicycling for Daily Travel

This brief summarizes the available evidence about strategies for increasing bicycling levels and encouraging bicycling as a mode of transportation. It also presents related policy implications.

Mon 17th Jun 2013